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It is usually dangerous to use personal experience to gauge a brand’s actual performance. My recent experience with the Italian brand Alessi, even if it isn’t an accurate reflection of most of Alessi’s customer relations, it is at the very least a good case story on what customer relations should be like.
Posts under ‘Brand posts’
Y would “the Y” do that?
The American YMCA unveiled its new brand identity today (July 12, 2010). The organization’s new brand name is “The Y,” which is the colloquial way people call the YMCA. The previous brand identity withstood the test of time, and has lasted 43 years. It is also in use in other YMCA organizations around the world. [...]
Beyond Petroleum?
As the news coverage of the oil spill disaster in the Gulf of Mexico continues, this story is becoming much more than about an oilrig that has blown up and the resulting oil spill. There is, of course, the whole eco-system that is at risk, and the resulting loss of sea-life, birds and animals, and [...]
The new emblem for the Sochi 2014 Olympic Winter Games
The new brand and emblem for the Sochi 2014 Winter Olympics has been unveiled ahead of the Vancouver 2010 Winter Games this coming February.
That the wordmark is also the Games’ URL and that Sochi and 2014 are supposed to be mirror images are touted as two of the main characteristics of the emblem. IOC President [...]
Is the Tiger brand damaged?
The past few days has seen a number of allegations about Tiger Woods’ infidelity, all coming on the heels of his car accident outside his Florida home. It has generated a torrent of comments as to how much damage this has done to the Tiger Woods brand.
Tiger Woods issued a statement on his web site, [...]
Philip Unger interviewed in Le Soleil
The November 16, 2009 online edition of Le Soleil, Quebec City’s daily newspaper, features an interview given by Philip Unger (in French) to Ian Bussières.
A new butterfly for MSN, then what?
On November 5, Microsoft introduced the new brand identity for MSN. Intended to work along side Bing, Microsoft’s web search engine, the new identity and home page, MSN is designed to be the best home page on the Web. Microsoft also announced it had reduced the number of links by half and content is provided [...]
Coming soon: Disneys stores
The New York Times and other news sources have reported that the Disney stores will go under a major transformation. Steve Jobs (a member of the Disney Board of Directors since 2006), the Times story states, allowed Disney access to Apple’s proprietary information about the highly successful Apple stores. Mr. Jobs also pushed Disney to [...]
The Apple/Woolworths fight
There are numerous reports on news web sites and blogs that Apple Inc. is trying to block Woolworths Limited, the supermarket chain in Australia, from registering their newly launched brand identity. Woolworths, with over 700 stores down under, is said to be attempting to register their brand identity as a trademark for, among other things, [...]
TD Banknorth becomes TD Bank
TD Banknorth announced today that all its 426 location will be rebranded as TD Bank this weekend. (This is similar what TD did in August 2001 when it converted the 435 Canada Trust and 896 TD locations to TD Canada Trust.) More than 6,600 signs will be required for the changeover to TD Bank, and [...]