The first issue of New Identity Alert for 2011 has now been posted on our web site. Click here to download the issue.
Posts under ‘Miscellaneous posts’
It is usually dangerous to use personal experience to gauge a brand’s actual performance. My recent experience with the Italian brand Alessi, even if it isn’t an accurate reflection of most of Alessi’s customer relations, it is at the very least a good case story on what customer relations should be like.
The June issue of our newsletter, New Identity Alert is now on our web site. Click here to download the issue. Comments about any of the stories in this issue are welcome.
The first issue of our newsletter, New Identity Alert is now on our web site. Click here to download the issue.
A new issue of New Identity alert is now posted on our web site, click here.
The past few days has seen a number of allegations about Tiger Woods’ infidelity, all coming on the heels of his car accident outside his Florida home. It has generated a torrent of comments as to how much damage this has done to the Tiger Woods brand.
Tiger Woods issued a statement on his web site, [...]
The November 16, 2009 online edition of Le Soleil, Quebec City’s daily newspaper, features an interview given by Philip Unger (in French) to Ian Bussières.
The New York Times and other news sources have reported that the Disney stores will go under a major transformation. Steve Jobs (a member of the Disney Board of Directors since 2006), the Times story states, allowed Disney access to Apple’s proprietary information about the highly successful Apple stores. Mr. Jobs also pushed Disney to [...]
There are numerous reports on news web sites and blogs that Apple Inc. is trying to block Woolworths Limited, the supermarket chain in Australia, from registering their newly launched brand identity. Woolworths, with over 700 stores down under, is said to be attempting to register their brand identity as a trademark for, among other things, [...]
A few weeks ago on September 3, Paul Teutul Sr., founder of Orange County Choppers (OCC) (and star of the TV show American Chopper on TLC), unveiled the Ornge chopper in front of an enthusiastic crowd at the foot of the CN Tower in Toronto.
Ornge, a Method Branding client, provides transport medicine across Ontario, transporting [...]