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	<title>Philip&#039;s Blog</title>
	<link>http://methodbranding.com/blog</link>
	<description></description>
	<lastBuildDate>Tue, 13 Jul 2010 01:53:31 +0000</lastBuildDate>
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		<title>Y would &#8220;the Y&#8221; do that?</title>
		<description><![CDATA[
The American YMCA unveiled its new brand identity today (July 12, 2010). The organization’s new brand name is “The Y,” which is the colloquial way people call the YMCA. The previous brand identity withstood the test of time, and has lasted 43 years. It is also in use in other YMCA organizations around the world. [...]]]></description>
		<link>http://methodbranding.com/blog/?p=171</link>
			</item>
	<item>
		<title>The June issue of New Identity Alert</title>
		<description><![CDATA[The June issue of our newsletter, New Identity Alert  is now on our web  site. Click  here to download the issue. Comments about any of the stories in this issue are welcome.
]]></description>
		<link>http://methodbranding.com/blog/?p=166</link>
			</item>
	<item>
		<title>Beyond Petroleum?</title>
		<description><![CDATA[
As the news coverage of the oil spill disaster in the Gulf of Mexico continues, this story is becoming much more than about an oilrig that has blown up and the resulting oil spill. There is, of course, the whole eco-system that is at risk, and the resulting loss of sea-life, birds and animals, and [...]]]></description>
		<link>http://methodbranding.com/blog/?p=161</link>
			</item>
	<item>
		<title>First 2010 issue of New Identity Alert</title>
		<description><![CDATA[The first issue of our newsletter, New Identity Alert is now on our web site. Click here to download the issue.
]]></description>
		<link>http://methodbranding.com/blog/?p=157</link>
			</item>
	<item>
		<title>Method Branding designs the brand identity for Help Us Heal</title>
		<description><![CDATA[
Method Branding has recently designed the brand identity for a new shelter for domestic animals.
Help Us Heal will provide a home for abandoned and abused family pets. Unlike typical institutional humane society shelters, the cats and dogs will have a home-like setting in an environment that reflects their natural interests, with room for dogs to [...]]]></description>
		<link>http://methodbranding.com/blog/?p=151</link>
			</item>
	<item>
		<title>New issue of New Identity Alert</title>
		<description><![CDATA[A new issue of New Identity alert is now posted on our web site, click here.
]]></description>
		<link>http://methodbranding.com/blog/?p=147</link>
			</item>
	<item>
		<title>The new emblem for the Sochi 2014 Olympic Winter Games</title>
		<description><![CDATA[The new brand and emblem for the Sochi 2014 Winter Olympics has been unveiled ahead of the Vancouver 2010 Winter Games this coming February.
That the wordmark is also the Games&#8217; URL and that Sochi and 2014 are supposed to be mirror images are touted as two of the main characteristics of the emblem. IOC President [...]]]></description>
		<link>http://methodbranding.com/blog/?p=125</link>
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		<title>Is the Tiger brand damaged?</title>
		<description><![CDATA[
The past few days has seen a number of allegations about Tiger Woods&#8217; infidelity, all coming on the heels of his car accident outside his Florida home. It has generated a torrent of comments as to how much damage this has done to the Tiger Woods brand.
Tiger Woods issued a statement on his web site, [...]]]></description>
		<link>http://methodbranding.com/blog/?p=120</link>
			</item>
	<item>
		<title>Philip Unger interviewed in Le Soleil</title>
		<description><![CDATA[The November 16, 2009 online edition of Le Soleil, Quebec City&#8217;s daily newspaper, features an interview given by Philip Unger (in French) to Ian Bussières.

The mayor of Quebec City has hired a New York firm to rebrand the city, and Ian Bussières wanted to know why certain brands, specifically, city brands succeed and others fail. [...]]]></description>
		<link>http://methodbranding.com/blog/?p=103</link>
			</item>
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		<title>A new butterfly for MSN, then what?</title>
		<description><![CDATA[On November 5, Microsoft introduced the new brand identity for MSN. Intended to work along side Bing, Microsoft&#8217;s web search engine, the new identity and home page, MSN is designed to be the best home page on the Web. Microsoft also announced it had reduced the number of links by half and content is provided [...]]]></description>
		<link>http://methodbranding.com/blog/?p=88</link>
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