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TD Banknorth announced today that all its 426 location will be rebranded as TD Bank this weekend. (This is similar what TD did in August 2001 when it converted the 435 Canada Trust and 896 TD locations to TD Canada Trust.) More than 6,600 signs will be required for the changeover to TD Bank, and [...]
Posts from ‘September, 2009’
Hilton launches its new corporate identity
Hilton Hotels Corporation today launched its new name, Hilton Worldwide and new corporate brand identity. It had also recently moved its global headquarters from Beverly Hills, California, to McLean, Virginia.
The company indicated that the hotel brands, including Hilton Hotels, will remain unchanged. However, the Hilton HHonors brand identity has been updated to bring it inline [...]
Quebecor World relaunched as Worldcolor
After emerging from bankruptcy protection on July 21, Quebecor World, the large printing company, was renamed World Color Press Inc. Les than two months later, the company is now called Worldcolor and has introduced its new brand identity. One can surmise that the company did not have the new brand ready in July.
The colors are [...]
An Ornge/Orange motorcycle
A few weeks ago on September 3, Paul Teutul Sr., founder of Orange County Choppers (OCC) (and star of the TV show American Chopper on TLC), unveiled the Ornge chopper in front of an enthusiastic crowd at the foot of the CN Tower in Toronto.
Ornge, a Method Branding client, provides transport medicine across Ontario, transporting [...]