Posts on ‘July 12th, 2010’

Y would “the Y” do that?

Jul 12th, 2010
by Philip Unger.
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The American YMCA unveiled its new brand identity today (July 12, 2010). The organization’s new brand name is “The Y,” which is the colloquial way people call the YMCA. The previous brand identity withstood the test of time, and has lasted 43 years. It is also in use in other YMCA organizations around the world. [...]