Brand Identity Alert

A message for 2016

December 15, 2015

This past year has been in many ways, a turbulent year.
Wishing you and your family a happy, healthy and peaceful new year.

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Summer, unofficially, is over. Over the past several weeks when our attention was elsewhere, maybe watching the Olympics, several organizations decided this was the time to launch their new brand identities. Are you aware that Verizon, BNY, and the San Francisco International Airport have all rebranded?Continue reading...

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Maybe it’s due to the onslaught of news for the past few months, but newspaper columnists and other commentators have noted that people are in an ornery mood. Is that impacting the tone of companies’ rebranding efforts? This blog takes a quick look at a sample of recent new logos: Iittala, Thomson Reuters, itel, Wayfair, GoTo Foods, and, well, Moody’s.Continue reading...

Are you ready for your close-up?

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