MenuBranding initiatives can sometimes be very complicated and time-consuming; having a proven methodology ensures we achieve the desired branding results in a smooth and seamless manner. Each client, however, is unique and our process is adjusted to meet their requirements. Key to our process is the constant involvement of our clients. Their brand and their input, opinions and guidance are essential to ensuring its success. Our process is divided into three distinct project phases:
- Brand examination
- Brand articulation
- Brand execution
Our goal is to discover, articulate and present in a compelling manner our client’s unique promise – its resources, expertise, offerings, character and aspirations. The process to get there requires several stages that creates a strong, knowledge-based foundation to drive all aspects of the brand and its communications.
Brand examination
- Executive interviews
- Stakeholder research
- Visual audits
- Communication audits
- Gap reports
- Brand launch planning
- Application prioritization
Brand articulation
- Vision articulation
- Brand positioning and attribute development
- Brand voice
- Brand architecture development
- Name creation
- Tag lines
- Logo design
- Brand identity tone and manner creation
Brand execution
- Brand launch planning and design
- Stationery and forms design
- Packaging and retail design
- Marketing and advertising design
- Web and interactive design
- Promotion design
- Trade show and exhibit design
- Sign design
- Livery design
- Uniform design
- Interim identity guidelines
- Comprehensive brand identity standards
- Brand identity workshops
- Brand management consultation