Focus on what you do best

DAC Group introduced their new brand to a gathering of approximately 400 of its staff at an event in Toronto. DAC is a global digital agency with offices across North America and Europe.

Method Branding is proud to have participated in the day’s events, as well as having created the new brand identity. We designed the agency’s new logo and look and feel, as well as developing a brand book. The brand book’s cover features an image that is part of the library of commissioned photographs, “Global, at the speed of light.”
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One of the highlights of the morning session was an inspirational address by British Paralympic athlete Scott Meenagh. Recounting the twists and turns and challenges in his life, including losing both legs to an IED while he was part of the UK’s military in Afghanistan, he observed that sports allows him to focus on what he does best, rather than the tasks he finds challenging.

It was an apt observation, as DAC celebrated the start of a new chapter of its life.

Click here to read the case history of our work with DAC.