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January 1, 2024
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…While you were out.
September 10, 2024Summer, unofficially, is over. Over the past several weeks when our attention was elsewhere, maybe watching the Olympics, several organizations decided this was the time to launch their new brand identities. Are you aware that Verizon, BNY, and the San Francisco International Airport have all rebranded?Continue reading...
Are brands becoming moody?
April 5, 2024Maybe it’s due to the onslaught of news for the past few months, but newspaper columnists and other commentators have noted that people are in an ornery mood. Is that impacting the tone of companies’ rebranding efforts? This blog takes a quick look at a sample of recent new logos: Iittala, Thomson Reuters, itel, Wayfair, GoTo Foods, and, well, Moody’s.Continue reading...
Are you ready for your close-up?
December 12, 2023Several significant companies have rebranded over the past few months, including Deezer, Johnson & Johnson, AtkinsRéalis and Air India.Continue reading...
It’s impossible to avert your eyes from a car crash
August 8, 2023As much as one may try, oftentimes it is impossible to look away from the scene of a disaster. Rarely has there been as much media attention paid to a rebranding effort as with Elon Musk’s decision to rebrand Twitter as X.Continue reading...