Brand Identity Alert

Happy New Year

January 1, 2015

A donation has been made to The Breast Cancer Centre at Toronto’s Sunnybrook Hospital on behalf of our clients, friends and associates.
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Best wishes for a healthy and happy 2015.

…While you were out.

September 10, 2024

Summer, unofficially, is over. Over the past several weeks when our attention was elsewhere, maybe watching the Olympics, several organizations decided this was the time to launch their new brand identities. Are you aware that Verizon, BNY, and the San Francisco International Airport have all rebranded?Continue reading...

Are brands becoming moody?

April 5, 2024

Maybe it’s due to the onslaught of news for the past few months, but newspaper columnists and other commentators have noted that people are in an ornery mood. Is that impacting the tone of companies’ rebranding efforts? This blog takes a quick look at a sample of recent new logos: Iittala, Thomson Reuters, itel, Wayfair, GoTo Foods, and, well, Moody’s.Continue reading...

For this new year…

January 1, 2024

Are you ready for your close-up?

December 12, 2023

Several significant companies have rebranded over the past few months, including Deezer, Johnson & Johnson, AtkinsRéalis and Air India.Continue reading...