Our new web site has launched

Method Branding is excited to announce that the first phase of our new web site was launched today. This follows several months of rethinking the strategic objectives of the site, including discussions with various stakeholders on what the site should accomplish.

A major change in the web site is that it is will available in both English and French, once Phase 2 base been completed in the new year. This reflects our ability and comfort in creating brands that live in multilingual, multicultural environments. We have long been proud of our ability to work in both languages and the web site is a reflection of that.

The new site features projects that have been completed over the past few years, especially Accora Village, PPI and HNZ Group. Case studies are featured for each of these as well as other significant projects; the case studies are accessible from several different points on the site. The home page features visual “hints” of each case study, which are links to those pages. The case studies are also accessible from our capabilities page, which highlights our expertise in the various branding tasks.

Another major addition to our web site is Band Identity Alert. This replaces New Identity Alert, a newsletter highlighting new brand identities which was published for several years and distributed as a PDF document.

All these changes result in a richer experience for visitors to the web site, as well as a better reflection of the capabilities and depth of experience we offer.