Rebranding to celebrate a quarter century anniversary

Method Branding is privileged to have helped Canadian Paper Connection (CPC) mark their 25th anniversary by rebranding the company.

The company is one of Canada’s largest privately-owned paper distributors, selling paper and paperboard to companies in more than 45 countries around the world. Part of the rebranding efforts included a new logo, an updated CPC web site and new stationery.

CPC recognized that the key moment in the rebranding exercise was defining what differentiated them from their competitors and focusing on their competitive edge.
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The logo’s symbol evokes the profiles of rolls of paper and the colours signal CPC’s commitment to selling environmentally responsible products, including a wide range of FSC®-certified products. The symbol is also an arrow moving forward and upward and the customized CPC logotype conveys an open and contemporary feel.

CPC President Stewart Fleming said, “Philip and his team were able to maximize our resources to produce the best possible results. We now have our ‘flag’ to rally around for the next 25 years and are now strongly positioned to compete successfully in a highly competitive market.”
canadianpaper.com