Snapshots, September 2014

After a bit of a summer hiatus, this snapshot takes a brief look at some major brands that were launched this summer. The brands include Cricket Wireless, Foursquare, Simon Property Group, Monster, and the New York Stock Exchange.

Cricket Wireless, an American discount mobile telephone service, launched its new brand in the late spring. It was rebranded following the close of its acquisition by AT&T. Aio, AT&T’s no annual contract brand, has now been folded into the Cricket brand. The new Cricket has a network that now covers (it claims) more than 97% of Americans.
cricketwireless.com

Foursquare, the social media search platform, rebranded this summer. The company, with headquarters in New York City, claims that it has over 50 million users, and that over 1.9 million businesses “have claimed their locations to connect with their customers.”
foursquare.com

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simon.com

Monster, the “global leader in successfully connecting job opportunities and people”, launched their new brand identity at the beginning of July. With operations in more than 40 countries, they boast they have more than 200 million people registered on their sites worldwide.
about-monster.com

With little or no fanfare, the New York Stock Exchange has rebranded. With the acquisition of NYSE Euronext by Intercontinental Exchange last year, the NYSE is now part of a global network of 11 exchanges, markets and clearing houses.
nyse.com