MenuSurprise!
July 23, 2015It’s summer. This is not usually the time one’s attention is focused on what egregious branding errors have been committed by companies. Bad naming choices? Terrible logos? Illogical brand strategies? Who cares…it’s summer and we’re on vacation. We’re either looking for a warm location or somewhere from which to escape the oppressive heat.
And all of a sudden – surprise! Something catches our attention.
Air France has done something quite remarkable. A new in-flight safety demonstration video was launched in March and began to be shown on long-haul and a select number of medium-haul flights. It was created as part of its France is in the Air campaign. Unlike virtually all other airlines’ safety videos, this one is gently tongue-in-cheek, funny, charming, and since it captures one’s attention, it is instructive. And yes, it is also chic and trendy.
It is worth mentioning on this blog since it is also absolutely on brand. It is a great example of how anything an organization does can be improved, and made more effective by applying the brand to what some might think is a mundane, obligatory task.
Air France is not alone in attempting to improve their in-flight safety demonstration video. The Air New Zealand video is a parody of sorts on probably the most famous movies ever filmed there, the Hobbit Trilogy and the Lord of the Rings. The video features Elijah Wood and Sir Peter Jackson.
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By clicking on the links below, all will be revealed by watching both safety demonstration videos. And please remember, this is a strictly non-smoking blog.
