The transformation continues.
April 30, 2014
The inaugural issue of Brand Identity Alert, our new e-newsletter, has been issued today. It replaces New Identity Alert, the acclaimed PDF newsletter which we published for a number of years.
Brand Identity Alert, just as its predecessor did, highlights new brand identities that have just launched. We will also discuss other branding issues that we hope will be of interest.
This issue of Brand Identity also marks another milestone in the development of our new web site. The site’s footer now features an easy to fill out request form for those interested in receiving future editions of Brand Identity Alert. (Of course, if you have received this email, you are already on our list and nothing is required for you to do.)
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We are also proud to announce that our site is now available in both English and French. As we indicated earlier, this reflects not only our ability to work in both languages, but it also reflects a mindset that realizes that in today’s world, brands must be able to exist and thrive in many different languages and cultures.
Analogous to “think global, buy local,” we believe that even if a brand has a local focus, one must still “think global.” The days of a brand addressing a homogeneous audience, with no language, cultural or racial diversity is long gone. Creating a vibrant, engaging brand in this complicated environment is a challenge that invigorates us.