MenuSoaring to a higher altitude
Capabilities applied- Brand architecture
- Brand audit
- Brand consulting
- Brand strategy
- Identity design
- Implementation
- Website development
The situation
Saxon Aerospace, a specialized Vancouver, BC area organization that offers flexible, skilled staffing for aerospace companies, was unhappy with their web site. After we began discussions, it quickly became apparent that the issue was that their brand was undefined, with no clear vision of where the company was heading.
Our actions
We began a process of inquiries, workshops and discussions that defined who they are, and what direction they intended to take their company. This formed the strategic framework for the articulation of the Saxon brand strategy.
With the brand strategy to guide our work, we created a new Saxon Aerospace logo and look and feel. In addition to the new brand identity, we developed their new web site, as well as new stationery.
The launch of the new brand identity was scheduled to coincide with a major trade show in which Saxon was participating, and a new tradeshow booth, collateral and promotional items were designed for the event.
The results
The new brand identity has enable Saxon Aerospace to expand, offering new services in the Vancouver area, as well as expanding in to the United States.
