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The first issue of New Identity Alert for 2011 has now been posted on our web site. Click here to download the issue.
Alessi, a brand gets it right.
It is usually dangerous to use personal experience to gauge a brand’s actual performance. My recent experience with the Italian brand Alessi, even if it isn’t an accurate reflection of most of Alessi’s customer relations, it is at the very least a good case story on what customer relations should be like.
Y would “the Y” do that?
The American YMCA unveiled its new brand identity today (July 12, 2010). The organization’s new brand name is “The Y,” which is the colloquial way people call the YMCA. The previous brand identity withstood the test of time, and has lasted 43 years. It is also in use in other YMCA organizations around the world. It is unclear at this time whether these other Ys will adopt the new brand identity, keep the existing one or use a brand identity unique to their country (which some already do).
The press release announcing the new brand identity stated they expect that it will take up to five years for all 2,687 Ys in the United States to transition to the new brand identity.
The June issue of New Identity Alert
The June issue of our newsletter, New Identity Alert is now on our web site. Click here to download the issue. Comments about any of the stories in this issue are welcome.
Beyond Petroleum?
As the news coverage of the oil spill disaster in the Gulf of Mexico continues, this story is becoming much more than about an oilrig that has blown up and the resulting oil spill. There is, of course, the whole eco-system that is at risk, and the resulting loss of sea-life, birds and animals, and the loss of livelihood of the fishermen of the region.
This is also becoming a story of how or even whether the BP brand will survive.
First 2010 issue of New Identity Alert
The first issue of our newsletter, New Identity Alert is now on our web site. Click here to download the issue.
Method Branding designs the brand identity for Help Us Heal
Method Branding has recently designed the brand identity for a new shelter for domestic animals.
Help Us Heal will provide a home for abandoned and abused family pets. Unlike typical institutional humane society shelters, the cats and dogs will have a home-like setting in an environment that reflects their natural interests, with room for dogs to run, for example. Help Us Heal will try to find supportive homes for the pets in its care, and if not, Help Us Heal will provide a long-term and caring residence.
New issue of New Identity Alert
A new issue of New Identity alert is now posted on our web site, click here.
The new emblem for the Sochi 2014 Olympic Winter Games
© Sochi 2014
The new brand and emblem for the Sochi 2014 Winter Olympics has been unveiled ahead of the Vancouver 2010 Winter Games this coming February.
That the wordmark is also the Games’ URL and that Sochi and 2014 are supposed to be mirror images are touted as two of the main characteristics of the emblem. IOC President Jacques Rogge is quoted as saying this emblem will become one of the most visible and recognised marks for people of all ages from around the world
The emblem may indeed become recognized around the world, but that doesn’t make it good. To begin the web address is soichi2014.ru but that’s not how the emblem reads. So much for that idea.
Is the Tiger brand damaged?
The past few days has seen a number of allegations about Tiger Woods’ infidelity, all coming on the heels of his car accident outside his Florida home. It has generated a torrent of comments as to how much damage this has done to the Tiger Woods brand.
Tiger Woods issued a statement on his web site, beginning his statement: I have let my family down and I regret those transgressions with all of my heart. I have not been true to my values and the behavior my family deserves. I am not without faults and I am far short of perfect. I am dealing with my behavior and personal failings behind closed doors with my family. Those feelings should be shared by us alone.
All kinds of commentators and pundits have commented on whether the Tiger Woods brand has been damaged. A number of companies with whom Tiger Woods has sponsorship agreements, have issued statements of support. Even some editorial pages have found the need to comment on whether Tiger Woods has been sufficiently forthcoming and contrite. This controversy evens seems to have overshadowed Barak Obama’s speech at West Point. Continue reading →