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Are brands becoming moody?
April 5, 2024Maybe it’s due to the onslaught of news for the past few months, but newspaper columnists and other commentators have noted that people are in an ornery mood. Is that impacting the tone of companies’ rebranding efforts? This blog takes a quick look at a sample of recent new logos: Iittala, Thomson Reuters, itel, Wayfair, GoTo Foods, and, well, Moody’s.Continue reading...
Are you ready for your close-up?
December 12, 2023Several significant companies have rebranded over the past few months, including Deezer, Johnson & Johnson, AtkinsRéalis and Air India.Continue reading...
It’s impossible to avert your eyes from a car crash
August 8, 2023As much as one may try, oftentimes it is impossible to look away from the scene of a disaster. Rarely has there been as much media attention paid to a rebranding effort as with Elon Musk’s decision to rebrand Twitter as X.Continue reading...
Love to Hate
April 20, 2023Brand launches most often elicit venom from online haters. The recent unveiling of a few rebranding initiatives illustrated that a thick skin is required for organizations that are unveiling their new brand identities.Continue reading...
“The mind sees what it chooses to see.”
December 14, 2022As the year draws to an end, a new brand identity that was highlighted nearly two years ago has attracted a fair amount of attention over the past few weeks. Do you trust your eyes?Continue reading...