MenuStriking the right note for a small firm
Capabilities applied- Brand audit
- Brand strategy
- Identity design
- Implementation
- Naming
The situation
There are many firms that offer speechwriting for senior company executives. Other firms offer coaching to executives to help them effectively deliver a speech. Few firms offer both in an integrated manner, focused on the individual’s personality. This small, but unique firm needed a new name and brand identity, as well as a complete stationery package and web site.
Our actions
After establishing the firm’s brand positioning and attributes, the name and brand identity were created. The name TruNote alludes to the results of the firm’s process: developing their clients’ “authentic voice.” A stationery package and new web site were developed, as well as a personalized speech portfolio case, which is given to the firm’s clients.
The results
The branding exercise has given TruNote their voice, enabling them to grow their business and reputation.
