Happy 2020
January 1, 2020
Wishing you and your loved ones a clear-eyed, happy and healthy New Year!
Wishing you and your loved ones a clear-eyed, happy and healthy New Year!
Maybe it’s due to the onslaught of news for the past few months, but newspaper columnists and other commentators have noted that people are in an ornery mood. Is that impacting the tone of companies’ rebranding efforts? This blog takes a quick look at a sample of recent new logos: Iittala, Thomson Reuters, itel, Wayfair, GoTo Foods, and, well, Moody’s.Continue reading...
Several significant companies have rebranded over the past few months, including Deezer, Johnson & Johnson, AtkinsRéalis and Air India.Continue reading...
As much as one may try, oftentimes it is impossible to look away from the scene of a disaster. Rarely has there been as much media attention paid to a rebranding effort as with Elon Musk’s decision to rebrand Twitter as X.Continue reading...