Brand Identity Alert

The transformation continues.

April 30, 2014

Accora_mailroom
The inaugural issue of Brand Identity Alert, our new e-newsletter, has been issued today. It replaces New Identity Alert, the acclaimed PDF newsletter which we published for a number of years.
Brand Identity Alert, just as its predecessor did, highlights new brand identities that have just launched. We will also discuss other branding issues that we hope will be of interest.
This issue of Brand Identity also marks another milestone in the development of our new web site. The site’s footer now features an easy to fill out request form for those interested in receiving future editions of Brand Identity Alert. (Of course, if you have received this email, you are already on our list and nothing is required for you to do.)
Go my friend and apply your newly found see for more info purchase cheap levitra knowledge regarding raising your credit score. However, commander cialis most of the Acai products available today are of very poor quality. Because penile rings come in various materials, tensions, and sizes, it can be exciting soft tabs cialis for exploring what is the best penile ring for you. Thus this affects self esteem of men to a great extent relies on upon professional creatives. http://deeprootsmag.org/category/departments/bordercrossings/?feedsort=rand levitra online canada You can also follow us on Twitter, where we highlight new brand identities as they are launched, bring an interesting branding article or other pertinent information to your attention. To follow us on Twitter, just click here.
We are also proud to announce that our site is now available in both English and French. As we indicated earlier, this reflects not only our ability to work in both languages, but it also reflects a mindset that realizes that in today’s world, brands must be able to exist and thrive in many different languages and cultures.
Analogous to “think global, buy local,” we believe that even if a brand has a local focus, one must still “think global.” The days of a brand addressing a homogeneous audience, with no language, cultural or racial diversity is long gone. Creating a vibrant, engaging brand in this complicated environment is a challenge that invigorates us.

Latest posts  

Are brands becoming moody?

April 5, 2024

Maybe it’s due to the onslaught of news for the past few months, but newspaper columnists and other commentators have noted that people are in an ornery mood. Is that impacting the tone of companies’ rebranding efforts? This blog takes a quick look at a sample of recent new logos: Iittala, Thomson Reuters, itel, Wayfair, GoTo Foods, and, well, Moody’s.Continue reading...

Are you ready for your close-up?

December 12, 2023

Several significant companies have rebranded over the past few months, including Deezer, Johnson & Johnson, AtkinsRéalis and Air India.Continue reading...

It’s impossible to avert your eyes from a car crash

August 8, 2023

As much as one may try, oftentimes it is impossible to look away from the scene of a disaster. Rarely has there been as much media attention paid to a rebranding effort as with Elon Musk’s decision to rebrand Twitter as X.Continue reading...