Brand Identity Alert

With everything happening in the world today, hope 2018 will fill you with…

January 1, 2018

Wishing our family and friends a year of health, happiness, prosperity, peace and smiles.

 

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Method Branding

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Are brands becoming moody?

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Maybe it’s due to the onslaught of news for the past few months, but newspaper columnists and other commentators have noted that people are in an ornery mood. Is that impacting the tone of companies’ rebranding efforts? This blog takes a quick look at a sample of recent new logos: Iittala, Thomson Reuters, itel, Wayfair, GoTo Foods, and, well, Moody’s.Continue reading...

Are you ready for your close-up?

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Several significant companies have rebranded over the past few months, including Deezer, Johnson & Johnson, AtkinsRéalis and Air India.Continue reading...

It’s impossible to avert your eyes from a car crash

August 8, 2023

As much as one may try, oftentimes it is impossible to look away from the scene of a disaster. Rarely has there been as much media attention paid to a rebranding effort as with Elon Musk’s decision to rebrand Twitter as X.Continue reading...